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Huawei has announced, at the CeBIT show in Hannover Germany, the global marketing theme for its Enterprise Business Group: ""Leading New ICT, Building a Better Connected World."" It says the theme defines how the company is enabling enterprises to transform and thrive in the digital era.

This year will mark Huawei's sixth consecutive year participating in CeBIT. The company has taken 3,000 square meters, of exhibition space (about 55m x 55m), twice as much as last year.

The overall theme of CeBIT 2016 is ""d!conomy"", which highlights how the global economy is undergoing massive change driven by digital transformation. However, Huawei says it believes embracing new ICT is not only about technology and architecture, it also means being part of a strong, new ecosystem that integrates ICT infrastructure providers and industry partners to create greater value for enterprises.

The new marketing theme of Huawei Enterprise is aligned with its Business-Driven ICT Infrastructure (BDII) guiding principle and the company says it remains committed to its strategies of ""Focus"" and ""Being Integrated"".

""Together with its partners, Huawei is dedicated to helping customers across industries, including government and public sectors, financial services, energy, transportation, manufacturing, education, and Internet Service Providers (ISP) to thrive in the new ICT era while building a better connected world,"" the company said.