Germany based antenna maker Kathrein has opened a new office in Asia-Pacific for regional business and sales management and has appointed Ashwini Bakshi to take responsibility for the APAC region as part of a strategy to enhance its presence in regional markets and to serve customers comprehensively. It plans to add region-specific solutions products to its portfolio.
Kathrein says it sees attractive business potential in the region. ""Nearly half of the world's mobile phone users are registered in APAC, with a continuing upward trend,"" it says. ""Like in other regions, customers have ever growing expectations regarding network availability, reliability and quality.""
Bakshi, who has held leading positions at Nokia, Nokia-Siemens Networks and most recently at Ericsson, said: ""Technologies are converging, the connected world is becoming evermore complex and the demands on communication technologies are constantly rising. This is particularly true for the APAC region with its large metropolitan areas. Due to its uniquely diversified know-how, Kathrein has the perfect prerequisites for positioning itself in APAC.""
Kathrein will showcase its products for mobile communication, indoor and broadcasting at CommunicAsia in Singapore from 31 May to 3 June 2016.