Asia Pacific OTT (over-the-top) revenues from TV episodes and movies on platforms such as Netflix will reach $24.41 billion by 2022, according to Digital TV Research, which is triple the $8.27 billion recorded in 2016. The total will increase by nearly $3 billion in 2017 alone, the report says.
China will command half of the OTT revenues for the 22 countries covered in the Asia Pacific OTT TV and Video Forecasts report by 2022, increasing from just over a third of the 2016 total. China and Japan together will account for two-thirds of the region’s total revenues by 2022.
Advertizing revenues on OTT sites and SVOD (subscription video on demand) revenues are running neck-to-neck, the report says. SVOD will be the leader in 2017 and 2018, but AVOD (ad-based video on demand) will regain the crown from 2019, it claims. China will supply 61 percent of the region’s AVOD revenues by 2022 – or $7.27 billion.
Asia Pacific SVOD revenues will increase from $3,388 million in 2016 to 9,090 million in 2022, the report says. China will overtake Japan to become the SVOD revenue leader in 2017.
Digital TV Research forecasts 234 million SVOD subs by 2022, up from 91 million in 2016. China will have 139 million SVOD subs (59 percent of the region’s total) in 2022. India and Japan will together account for another 50 million, leaving only 44 million divided between the remaining 19 countries.
The report concludes: A quarter of the region’s TV households will subscribe to an SVOD package by 2022, up from just over a tenth at end-2016.