Xiaomi’s smartphone shipments in Q3 almost doubled from a year ago, according to research from Strategy Analytics. It’s forecast that Xiaomi could become the world’s second largest smartphone vendor by 2018, overtaking OPPO, Huawei and Apple, if current momentum continues.
Global smartphone shipments grew 5 percent annually to reach 393 million units in Q3 2017. Samsung maintained first position with 21 percent global smartphone marketshare, while Apple held steady at 12 percent and Huawei at 10 percent.
Global smartphone adoption growth in Q3 can be attributed to first-time buyers across emerging markets in Asia and upgrades to flagship Android models in developed regions such as Western Europe, according to Strategy Analytics Director, Linda Sui.
Xiaomi soared 91 percent annually with 27.7 million shipments for a record 7 percent global smartphone marketshare in Q3, up from 4 percent a year ago. Xiaomi’s range of Android models, such as the Redmi Note 4, is proving wildly popular in India, according to Strategy Analytics, snatching volumes from competitors such as Lenovo and Reliance Jio.
Samsung shipped 83.4 million smartphones worldwide in Q3, rising 11 percent annually from 75.3 million in Q3 2016. This was the company’s fastest growth rate in almost four years. Samsung’s growth is being driven by strong demand for its A, J and S series models across Latin America, India and elsewhere, according to Strategy Analytics Executive Director, Neil Mawston.
Apple grew a below-average 3 percent annually and shipped 46.7 million smartphones for 12 percent marketshare worldwide in Q3, holding steady from the same level a year ago. Despite a delayed launch of the flagship iPhone X model, the new iPhone 8 portfolio was relatively well received in many countries, Mawston said, such as Germany and China.
Huawei maintained third position with 10 percent global smartphone marketshare in Q3, up from 9 percent in Q3 2016. Huawei continues to close in fast on Apple and the battle for second place in the smartphone market, said Strategy Analytics Director, Woody Oh. Huawei is performing well across Asia, Europe and Africa, Oh said, with popular Android models such as the P10 and Nova 2.