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The COVID-19 pandemic has an impact on the business sector, where enterprises are "forced" to adapt to focus on digital marketing strategies as consumer behavior shifts to digital and online. Therefore, the strategy of running promotions through digital advertising is becoming attractive to enterprise in order to increase brand and product awareness, targeting the right consumers, and increase sales of product.

As an experienced trusted digital partner, Indosat Ooredoo Business presents an innovative service “iAds” at the 4th Connex Webinar to answer the promotional needs of these enterprise. iAds is a digital ad platform that is designed by utilizing Augmented Reality (AR), interactive messaging, and mobile video. iAds offers the excitement of advertising and the convenience of using innovative telecommunication media.

Chief Business Officer of Indosat Ooredoo, Bayu Hanantasena said, “Indosat Ooredoo Business is committed to support the growth of Indonesia's business sector by utilizing digital technology. Today, we launched iAds to support the promotional needs of enterprise to be more innovative through social media and relevant to the current situation. We hope that through the 3 iAds services that we launched today, it will help enterprise not only survive, but also growing rapidly so that they can compete in both local and global markets, as well as supports Indonesia's digital economy."

Through iAds, promotional activities can be more varied and attractive because Indosat Ooredoo Business offers several choices of digital promotion mediums, namely iAds, iAds Biz, and iAds MGram.

• iAds: Augmented Reality (AR) technology.

• iAds Biz: A broadcast and interactive SMS service solution that responds more precisely to promotional needs for target customers and is easily controlled through a dashboard by enterprise. Regular SMS, Premium SMS, and Interactive SMS are all promotional options provided by iAds Biz.

• Ads MGram: Consumers can engage with interactive promotion and digital transformation solutions through images and videos that can be viewed on a variety of mobile phones, feature phone or smartphone. The other benefit of iAds MGram is that it does not require a specific application and can be accessed without internet connection or data packages. Thus, it unlocks vast reach, customer engagement and business possibilities.

iAds can target more than hundreds of thousands of large and medium-sized companies in Indonesia to inform their products to millions of mobile users as potential targeted consumers. This service is also in line with Indosat Ooredoo's vision as the Indonesia’s leading digital telecommunication company that encourages a more rapid and effective growth of the digital economy.

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