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Leading messaging app Rakuten Viber and Sri Lanka’s Dialog Axiata PLC announced their recent official partnership. After years of fruitful cooperation on the international voice business, Rakuten Viber was chosen as an international Application-to-Person (A2P) messaging platform for the country's largest mobile network operator.

The partnership will enable more than 300 Rakuten Viber carrier partners to comfortably communicate with more than 16 million Dialog Axiata customers using the Rakuten Viber A2P bilateral service.

Matan Barth, Senior Director of Telecom Services at Rakuten Viber, said: “This partnership is a very important step for Rakuten Viber and our continued efforts to expand the company presence and footprint in the APAC region. Our telecom partners will surely benefit from the new A2P communication channel we offer with Dialog Axiata to Sri Lanka.”

Ravi Sankar Vaddi, Senior Consultant - International Business and Enterprise Data at Dialog Axiata PLC, stated: "Rakuten Viber is one of the most popular messaging apps and has a very strong position in the market. Having their own developed infrastructure and a large presence in A2P messaging, Viber provides us with a high-quality A2P SMS traffic exchange. This allows Dialog’s subscribers and clients to benefit from superior and assured connectivity, as their messaging experience becomes more seamless."