Indosat Ooredoo Hutchison (Indosat), one of the leading telcos in Indonesia, has partnered with Noice, a prominent local audio streaming platform in the country, to improve digital experiences for subscribers while supporting Indonesia’s creative industry.
Ritesh Kumar Singh, director and chief commercial officer of Indosat Ooredoo Hutchison, emphasized the company's commitment to Indonesia's development as inspired by the Gotong Royong concept, saying, “This time, together with Noice, we want to collaborate to achieve that goal by driving the creative industry growth. Indosat services that spread throughout Indonesia will maximize Noice's content to be widely exposed and open infinite possibilities.”
Indosat and Noice's partnership already comprises multiple programs in the works, including “The Collabonation Podcast” and “THIS” (The Indosat Show), which are available on the Noice app.
Subscribers of Indosat can now access a variety of featured podcast material from Noice via the myIM3 and bima+ applications. IM3 and Tri subscribers will also have exclusive access to joint projects such as workshops, concerts and other exciting activities as a result of this relationship.
Niken Sasmaya, chief business officer of Noice, stressed the importance of audio content platforms in the digital lifestyles of Indonesians, as more people rely on them for enjoyment and information during their everyday activities. "We are excited about the many opportunities this strategic collaboration will bring," Ms. Sasmaya said. "Noice wants to continue encouraging the development of positive content among the younger generation while expanding the audio content ecosystem in Indonesia's creative industry."
Both Indosat and Noice are dedicated to exploring additional collaboration prospects in order to best contribute to the development of Indonesia's creative industry. This collaboration is believed to be a key step towards empowering local talents, encouraging creativity and enriching Indonesians' lives through enhanced digital experiences.