Smartcom, a mobile virtual network operator (MVNO) based in Singapore, is now expanding its services to Indonesia. The goal of this expansion is to introduce Smartcom’s mission-critical push-to-talk (PTT) solutions to a larger market, catering to the communication needs of various industries. Since 2015, Smartcom has been collaborating with TASSTA and Singtel to provide reliable PTT communication coverage across Singapore.
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However, entering the Indonesian market poses new challenges due to its larger and more diverse nature. Indonesia, boasting the largest economy in Southeast Asia, offers a growing market for mission-critical communication solutions. With initiatives like ‘100 Smart Cities’ and a workforce of around 160 million, there are vast opportunities for expanded PTT services. The adoption of TASSTA’s solutions by key Indonesian industries like the police force and national railway operator underscores the demand for reliable communication systems.
Indonesia’s industrial landscape, especially the mining and oil and gas (O&G) sectors, requires specialized push-to-talk solutions. Large events and gatherings also necessitate mission-critical PTT communication that can withstand high network congestion. To address these needs, Smartcom is partnering with Telkomsel, Indonesia’s largest telecommunications provider, to offer priority bandwidth during peak events. Additionally, solutions like ATEX-certified mobile devices will cater to O&G companies operating in hazardous environments.
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The expansion into Indonesia is part of Smartcom’s strategy to grow its customer base and enhance its services. By entering this new market, Smartcom aims to improve its product range, customization capabilities, and local technical support. Smartcom is also exploring partnerships with software providers to enhance its PTT platform and collaborating with Samsung Knox Mobile Device Management to ensure the security of its cellular-based communication solutions. Despite the challenges of entering a new market, Smartcom is working with Enterprise Singapore to navigate Indonesia’s business landscape.
