Myanmar’s fourth mobile operator, MyTel, the brand name of Telecom International Myanmar Company, has launched 4G services in the Asian nation, and plans to expand its network to all 15 states and regions within a month, according to Myanmar Times. MyTel began distributing SIM cards in Nay Pyi Taw, eastern Bago and Kayin State earlier in March.

MyTel plans to stand out from its competition in Myanmar by focusing its rollout in more regional areas and provinces away from big cities. To gain traction in the market, MyTel has introduced a new plan offering 750MB of data and a 100 minute welcome bonus in addition to a 50 percent top-up bonus per recharge.

Myanmar’s latest operator is 49 percent owned by Vietnamese state-owned operator Viettel and 51 percent owned by a group of 11 local IT companies. The joint venture came to fruition to secure Myanmar’s fourth and final telecommunications license.

In February, MyTel announced the completion of its first ceremonial call after launching as a mobile operator. The operator announced plans to cover 90 percent of Myanmar’s population with 4G-only services during 1H18, with a total investment of close to $1.5 billion. However, MyTel faces tough competition in Myanmar’s saturated market, operating alongside MPT, Ooredoo Myanmar and Telenor Myanmar.